Wednesday, September 18, 2019

AFRICANS' HUMANISTIC ADVERTISEMENTS


ADS IN BEAUTY-SHOP WINDOWS REVEAL HUMAN RAPPORT

Those we are used to show single figures. They stress individualism, but there are few styles.

Subtext: isolation and standardization



African posters show a multitude of faces, each with a different coiffure.

Subtext: Individual identity within a harmonious group
  


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"Dress is a way of addressing others," says this child of La Goutte d'Or, who brought the Sapeurs  please click on  to Paris. 

"When people look at me in the métro, we establish contact," said Monsieur Le Bachelor, who explains by his voice, gestures and costume that "sape" is an art.

His shop was a landmark.

Grazie, 2017

Its goal went beyond commerce, which had nothing to do with this animated exchange:

With Pascal Payen-Appenzeller, specialist of Paris (who bought the shirt he's holding).

Its closure with covid
is a loss to the neighborhood. 

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