III.1.6. ASIANS EMERGE FROM THE SHADOWS

AN AD FOR AN ASIAN PERFORMANCE OVERLOOKS A PRESTIGIOUS AVENUE FOR THE FIRST TIME

The Avenue de l'Opéra in October 2024  

  

Evolution

• Parisians adopt the Chinese New Year celebration

• A parade unique in Europe

• Asians in ads, the ultimate acceptance

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Parisians adopt the Chinese New Year celebration