III.5.9.x. SUDDENLY VISIBLE BLACKS

MENU: 3.5.9.x. Suddenly visible Blacks

A WOMAN OF GUADELOUPEAN SANG THE MARSEILLAISE AT THE OPENING CEREMONY OF THE OLYMPIC GAMES 

Axelle Saint-Cirel on the roof of the Grand Palais.

In brief

• The city now honors heroes of color

• France has welcomed African-Americans since World War I... 

• Then acknowledged Third-World Blacks ...

• And finally discovered the children of immigrants

• Ads reveal the shift

• Marketing experts go step by step

• Publicists' tactics and a downside to ads' racial mix

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The city now honors heroes of color