A DOWNSIDE TO ADVERTISING'S RACIAL MIX?

EXCEPTIONS TO STEREOTYPES ATTRACT ATTENTION, AS BY USING...

Class hostility: 

An arrogant member of the elite

 An angry Black 

Male models who fit other rules: 

• Boys whose coiffures stand out

Bus stop, rue Jeanne d'Arc, 13th, July 2023

Métro stop, 11th, November 2023

• Somewhat older men with an intellectual look to sell glasses

Optician's window, rue de la Goutte d'Or, 18th, August 2022

   Métro in the east, May 2023

Bastille, June 2023

 

Unconventional women

•  But while the men above are positive, this figure is odd:

Rue Jeanne d'Arc, 13th, March 2024

"Barking is his way to say he loves you" in an ad about finding a house 

• A heavy model at a mall entry to say that all are welcome:

 Italie 2, 13th, October 2023 

But the stereotype immediately reappears: 

# # #

Color prejudice is challenged not as appreciation for difference, but because there is none: even gender can vanish:

Window of an Asian hairdresser, rue Nationale, 13th, June

Underlying opposition to racism is the wish to create

interchangeable consumers. 

End of this section.

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Next section,

II.3.5.k., 

Tomorrow's destination?