Thursday, March 28, 2019

DETOUR : AFRICAN MARKET SIGNS

ONE CAME ACROSSS THEM BY LUCK ALONE UNTIL FOFANA MADE THEM HIS SPRINGBOARD 

"My parents brought it back from a trip to Africa," says the doctor whose office this sign adorns: 



"These canes were part of the assortment of a collector who had lived in Africa," an antiquarian explains:

La Galerie Jantzen 
18 rue de Beaune,7th

"I found them when cleaning out an attic in Alsace," the founder of the bookstore across the street from Maison Château Rouge admits:

La Régulière
43 rue Myrha

To my knowledge, aside from his shop such signs appear by calculation only in a restaurant whose decor Fofana created:

 Another Soul Restaurant in Paris (Baba Soul, 10th), "Entry to Black Paris" 

By highlighting the overlooked art 
he has launched an idiom 
that is direct, humanistic and fun.

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