II.4.4.j. A CHANGED CONTEXT: SUDDENLY VISIBLE BLACKS

MENU: 2.4.4.j. Suddenly visible Blacks

A WOMAN OF GUADELOUPEAN ORIGIN SANG THE MARSEILLAISE AT THE OPENING CEREMONY OF THE OLYMPIC GAMES   

Axelle Saint-Cirel on the roof of the Grand Palais.

Evolution

• The city honors heroes of color

• It has welcomed African-Americans since World War I... 

• Then acknowledged Blacks from outside France...

•  And now discovered immigrants' children at last

• Ads reveal the shift

• Marketing experts go step by step

• Publicists' ploys and a downside to ads' racial mix

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Next,

The city honors heroes of color