II.4.4.i. A CHANGED CONTEXT: SUDDENLY VISIBLE BLACKS

MENU: 2.4.4.i. Suddenly visible Blacks

A WOMAN OF GUADELOUPEAN ORIGIN SANG THE MARSEILLAISE AT THE OPENING CEREMONY OF THE OLYMPIC GAMES   

Axelle Saint-Cirel on the roof of the Grand Palais.

These pages observe that évolution

• The City honors heroes of color

• Popular recognition

• Ads reveal the shift

• Marketing experts go step by step

•  Publicists' ploys and a downside to ads' racial mix

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The city honors heroes of color