III.5.9.x. SUDDENLY VISIBLE BLACKS

MENU: 3.5.9.x. Suddenly visible Blacks

A WOMAN OF GUADELOUPEAN SANG THE MARSEILLAISE AT THE OPENING CEREMONY OF THE OLYMPIC GAMES 

Axelle Saint-Cirel on the roof of the Grand Palais, July 2024

Eighteen months later, another Caribbean singer at the Louvre

Entrée to Black Paris

Jeanine De Bique from Trinidad and Tobago, January 2026

In brief

• The city honors heroes of color: a few examples

• France has welcomed African-Americans since World War I... 

• Then acknowledged Third-World Blacks...

• And finally discovered the children of immigrants

• Ads reveal the shift

• Marketing experts go step by step

• Publicists' tactics and a downside to ads' racial mix

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Next,

The city honors heroes of color:

a few examples