"AN AFRO BRAND OUT TO CONQUER THE WORLD..."

WROTE "LE MONDE"* OF MERGING AFRICAN MARKET SIGNS, WAX PRINTS, POP ART, COMICS AND COLOR TO INVENT A STYLE

*Considered the most influential French daily. 

Youssouf Fofana, child of the northern outskirts, created 

Maison Château Rouge in 2016.

Zoom

He made this poster to promote neighborhood creativity generally:

Maison Château Rouge

40bis rue Myrha

His style:

Richard Nahem

Newsletter

       

Ibrahim, vendor

The client in the black t-shirt spoke English with a foreign accent. Maison Château Rouge corresponds to what Chanel used to be, luxury unique to Paris. 

 

Kids scribbled on the panel that replaced a broken window. Two months later it was still there: Perhaps it was left on purpose.

  # # #

The Monoprix chain gave it 

nation-wide recognition.

*     *     *

Next,

Detour: African market signs