"AN AFRO BRAND OUT TO CONQUER THE WORLD..."

WROTE "LE MONDE"* OF THE MIX OF AFRICAN MARKET SIGNS, WAX PRINT DESIGNS, POP ART, COMICS AND COLOR

*Considered the most influential French daily. 

Youssouf Fofana, born in the northern outskirts, created 

Maison Château Rouge in 2016.

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L'affiche créée quand il fonda la boutique promoted the neighborhood businesses:

Maison Château Rouge

40bis rue Myrha

His style:

Richard Nahem

Ibrahim, vendor

The client in the black t-shirt spoke English with a foreign accent. Maison Château Rouge corresponds to what Chanel used to be, luxury unique to Paris. 

 

Kids scribbled on the panel that replaced a broken window. Two months later it was still there: Perhaps it was left on purpose.

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The Monoprix chain gave it 

nation-wide recognition.

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Next,

Detour: African market signs