"AN AFRO BRAND OUT TO CONQUER THE WORLD..."

WROTE "LE MONDE"* OF MERGING AFRICAN MARKET SIGNS, WAX PRINTS, POP ART, COMICS AND COLOR TO INVENT A STYLE

*Considered the most influential French daily. 

Youssouf Fofana, child of the northern outskirts, created 

Maison Château Rouge in 2016.

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He made this poster to promote neighborhood creativity generally:

Maison Château Rouge

40bis rue Myrha

His style:

Richard Nahem

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Ibrahim, vendor

The client in the black t-shirt spoke English with a foreign accent. Maison Château Rouge corresponds to what Chanel used to be, luxury unique to Paris. 

 

Kids scribbled on the panel that replaced a broken window. Two months later it was still there: Perhaps it was left on purpose.

But in April 2026 it was "temporarily closed..."

...occupying for a time the empty Tati department store at Barbès.

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The Monoprix chain gave it 

nation-wide recognition.

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Next,

Detour: African market signs