"AN AFRO BRAND OUT TO CONQUER THE WORLD..."

WROTE "LE MONDE"* OF THE MIX OF AFRICAN MARKET SIGNS, WAX PRINT DESIGNS, POP ART AND COMICS 

*Considered the most influential French daily. 

Youssouf Fofana, born in the northern outskirts, created 

Maison Château Rouge.

Zoom

His poster promoted the neighborhood businesses present at his boutique's founding (in 2016):

Maison Château Rouge

40bis rue Myrha

He used African market signs and comics to create a new art. 

Ibrahim, vendor

The client in the black t-shirt spoke English with a foreign accent. Maison Château Rouge corresponds to what Chanel used to be, luxury unique to Paris. 

 

Kids scribbled on the panel that replaced a broken window. Two months later it was still there: Perhaps it was left on purpose.

  # # #

The Monoprix chain gave it 

nation-wide recognition.

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Next,

Detour: African market signs