MIXING CULTURE WITH COMMERCE WOULD HAVE SEEMED VULGAR A GENERATION AGO. BUT NOW...
Brands take over the historic center, the medieval rampart under the Louvre vanishes under an installation that leads to a McDonald's,x a tablet to rent replaces Marie-Antoinette's cell, x chain stores or shops without personality replace businesses that had a soul, as here and here and a brand takes over Napoleon's tomb:
In museums and monuments, merch can be impossible to avoid...
While another boutique covers the wall of the exit:
PHOTO
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Triviality, consumerism and erasing the past —
is there a connection ?
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Next,
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