AFRICANS' HUMANISTIC ADVERTISING

ADS IN BEAUTY-SHOP WINDOWS REVEAL HUMAN RAPPORT

Western images of single figures underscore individualism, but the choice of styles is limited and the look standardized.

Subtext: isolation, anonymity, standardization 

African posters show a multitude of faces, each with a different coiffure.   

Subtext: Individual identity within a harmonious group

  

One finds a similar poster in an Asian neighborhood.

*    *    *

Next,

Reinventing dandies