Wednesday, September 18, 2019

AFRICANS' HUMANISTIC ADVERTISING


ADS IN BEAUTY-SHOP WINDOWS REVEAL HUMAN RAPPORT

Western images of single figures underscore individualism, but the choice of styles is limited and the look standardized.

Subtext: isolation, anonymity, standardization



African posters show a multitude of faces, each with a different coiffure.

Subtext: Individual identity within a harmonious group
  


# # #

"Dress is a way of addressing others," says this child of La Goutte d'Or, who brought the Sapeurs  please click on  to Paris. 

"When people look at me in the métro, we establish contact," said Monsieur Le Bachelor, who would explain by his voice, gestures and of course his costume, that "sape" is an art.

His shop was a landmark.

Grazie, 2017

Its purpose went beyond sales, which had nothing to do with this animated exchange:

With Pascal Payen-Appenzeller, specialist of Paris (who did buy the shirt he's holding).

It closed with covid. 

*    *    *

No comments: