SHOPS WHERE DISPLAY DOES NOT MATTER

 

TRADITIONAL AFRICAN SHOPS LINE UP WARES OR PACK THEM IN, WITHOUT TRYING TO ATTRACT THE CLIENT

The French establishment uses Gothic letters, the African simply puts merchandise on the shelves:

# # #

Piling up the wares means dragging out the article(s)...

And a conversation begins:

Ojabtex
On rue Cavé (now closed)

# # #

A top hung any old way, trash in the window and a friend spending the afternoon at the door:

When commerce takes place among acquaintances,

presentation does not count. 

The next pages say more

about African conviviality.

End of this section.

*    *    *

Next section,

III.5.4.

"Looks," an art of sociability