BRANDS' MARKUPS ALLOW HUGE RENTS, WHICH RAISE ALL RENTS: WHEN OWNERS OF TRADITIONAL SHOPS RETIRE,
MERCHANTS OF COMPARABLE SPIRIT LACK THE MEANS TO REPLACE THEM
Take what used to be a historic café, where furious debates took place during the Revolution and Napoleon became a client. Until 2016 it remained a restaurant, where life sized engravings of Louis-Philippe's family* lined the walls.
* The head of the Bourbon junior branch. Its connection with the site is explained here.
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The gardens are reflected in the window.
With its immense engravings covering the wall, the spirit of the restaurant fit that of the gardens. Those below are much less impressive, but give the idea:
Engravings sold on the web
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The café where revolutionaries' discussions contributed to transforming France is now a place to find a brand of shoes...
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Traditional luxury is produced
on a small scale in owners' workshops
or in countries where regulation is relatively strict.
It costs the same or less than mass-produced brands,
and its price / quality ratio is infinitely better.
Walk through these gardens slowly and look attentively
to find shops that still sell luxury that is worth its cost.
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