II.2.4.1.g. ASIANS COME OUT OF THE SHADOWS

AN AD FOR AN ASIAN PERFORMANCE OVERLOOKS A PRESTIGIOUS AVENUE FOR THE FIRST TIME 

(IN OCTOBER 2024)

            Seen on Avenue de l'Opéra on October 21 2024

It follows the popularity of the Chinese New Year celebration and ordinary ads.

• Parisians adopt the Chinese New Year celebration

• A parade unique in Europe

• Asians in ads, the ultimate acceptance

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Parisians adopt the Chinese New Year celebration