III.1.6. ASIANS EMERGE FROM THE SHADOWS

AN AD FOR AN ASIAN PERFORMANCE OVERLOOKS A PRESTIGIOUS AVENUE FOR THE FIRST TIME

The Avenue de l'Opéra, October 2024  

  

The image of an Asian model seen on an entire bus line,  September 2025 

Korean cosmetics at the 13th's mall, opened on December 5, 2025 

Evolution

• Parisians adopt the Chinese New Year celebration

• A parade unique in Europe

• Asians in ads, the ultimate acceptance

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Parisians adopt the Chinese New Year celebration